DGcustomerfirst – Dollar General Survey – Win $100 Gift Card

Dollar General Corporation is an American retail corporation headquartered in Tennessee. Dollar General now runs around 15,000 outlets. Clothing, cleaning supplies, home décor, beauty goods, health products, toys, and other items are sold at chain stores. Popular items include food, electronics, and clothing.

In an effort to stay competitive with other third-party vendors, Dollar General introduced its own private label brands. On January 15, 2007, Dollar General announced the launch of Lucky Brand. The brand is a private-label clothing brand that features value-priced and trendy fashion for young men and women. In 2011, it launched PetSmart’s private-label brand ‘DG PetSmart’ for pet products. These initiatives help to boost sales in the company’s stores and increase profits from product sales.

In 2009, it completed the sale of its major competitor Family Dollar Stores Inc., along with Family Dollar Express stores it acquired in 2006. The deal also included the acquisition of more than 6,100 stores in 10 states and the assumption of $5.9 billion in debt by Dollar Tree’s existing parent.

About DGCustomerFirst Survey: 

Dollar General’s customer satisfaction survey is a way to respond to the performance of the company and provide feedback on how it can improve things. DGCustomerFirst Survey is an initiative by Dollar General corporation to recognize the customer’s loyalty and reward them with a chance to win $1000. DGCustomerFirst Survey is a platform for customers to express their feelings about the company’s performance, policies, products, and services. All the information gathered from customers will be used by Dollar General for improving its standards of customer service.

About DG Customer First Survey Sweepstakes:

Dollar General Corporation has launched a sweepstakes contest named ‘DGCustomerFirst‘ in partnership with market research firm MaritzCX. The DG Customer First Survey sweeps is designed to provide customers a platform to give feedback on cosmetic and general merchandise products. The DGCustomerFirst survey has two separate registration forms one for General Merchandise (GM) products survey and another for the Cosmetic Products survey.

The best part about this contest is that it is open to everyone; customers must complete the Dollar General Customer First Sweepstakes survey and submit it within the specified time period to be eligible for the sweepstakes drawing. Dollar General Corporation will contact a limited number of winners via telephone, mail, or text message at sponsor’s sole discretion using information provided in their entry form.

Who is DGCustomerFirst? 

Dollar General is one of the largest discount retailers in the United States. In 2014, it operated approximately 13,000 retail outlets with an estimated sales of around USD $17 billion. The main products sold are consumer packaged goods (CPG) priced at less than USD $10 per item. It also sells apparel for women, men, and children which accounts for about 30% of its revenues. The products sold also include food and household items.

In 2008, Dollar General launched an online survey to improve its business by gathering customer feedback. The company got positive feedback from customers and found that the surveys helped it to identify the customer’s needs. Dollar General then used customer feedback to launch the DGCustomerFirst survey in 2009. As a customer, you will be asked to fill out a questionnaire about your experiences at various Dollar General stores.

What is in this survey? 

The DGCustomerFirst survey is a questionnaire that asks consumers questions about their shopping experiences at various Dollar General stores. The questions cover various aspects of the retail experience such as store environment, product quality, shopping experience, and pricing. A unique username and password are provided at the end of the questionnaire to give feedback about your shopping experience on the DGCustomerFirst website.

How does this survey help Dollar General? 

Dollar General conducts surveys through which it identifies customer needs, understands customer expectations and assesses product quality. It also receives feedback about the store environment and customer service. This helps Dollar General improve its product quality, ensure a consistent in-store environment and maintain high levels of customer satisfaction.

How do you participate in this survey? 

The DGCustomerFirst survey is conducted online through an online portal that can be accessed through participating stores or websites. Once in the survey, a unique username and password will be provided by the store associate. Please remember to write down this information so that you can access your results at a later date.

How many questions are there in the survey? 

There are about 10 – 20 questions on average. The questionnaire is in multiple-choice format and does not take more than 5 – 10 minutes to complete. The surveys gathered customer feedback on various aspects of the shopping experience such as product quality, store environment, shopping experience, pricing, and customer service. In addition to questions about customer experience at Dollar General stores there is also a section for customers to enter contact information for any further communication from Dollar General regarding their shopping experiences at any of its stores.

Why is it important to complete this survey ? 

By completing the DGCustomerFirst survey you will help Dollar General improve its stores and products. The information gathered by DGCustomerFirst helps Dollar General to know what customers want while they shop at their stores. Dollar General then uses this information to make improvements in their stores and to increase their sales.

How can you use this survey? 

The DGCustomerFirst survey is on-going and the results are updated regularly in order to maintain customer satisfaction. The surveys help Dollar General to improve its stores. Over time, results will be made available free of charge on a shared website for consumers to view and share their shopping experiences and feedback with other DGCustomerFirst consumers. There are also reports that are made available to private groups of customers through a password protected area.

What is the process for receiving your survey results?

Your information is held confidential by Dollar General Corporation and no one except you will have access to your results or feedback on any of the questions answered during this survey. At the end of the survey there is a means to submit issues that you may have with product quality, store experience or pricing in order to be passed on to the appropriate management team.

Does Dollar General use this survey data? 

Dollar General uses information provided by DGCustomerFirst consumers on a confidential basis and only for internal purposes. This includes anonymously compiling statistics on DGCustomerFirst responses as well as compiling aggregate data. The data is not shared with outside parties or used for any other purpose than to improve customer service and product quality. Any personal information provided by any consumer will be kept private, secure and confidential by Dollar General.

What are the limitations of this survey? 

This survey is only available in the United States and you must be a U.S. resident and 18 years or older to participate in this program. Only DGCustomerFirst consumers who have visited a Dollar General store may participate in this survey. The survey is only available at participating Dollar General stores or online at its website – www.dgcustomerfirst.com. If you are an existing consumer of Dollar General, you will be asked to provide information about your last visit to any of its stores in order to complete this questionnaire.

Are there any risks to participating in this survey? 

There are no risks involved with participation in this survey. No confidential or sensitive information is gathered from anyone participating in this survey. Dollar General makes every effort to protect your information and then delete it after the survey has been completed. There is also no cost to participate in the DGCustomerFirst survey program.

How do you contact Dollar General if you have other questions or concerns? 

The issues raised by dollar general customers may be addressed directly or through an independent third party that is used by consumers to address issues related to products purchased at retail stores, such as a store’s service and product quality or consumer satisfaction.

Steps to Participate in the DGCustomerFirst Survey:

Step 1: Sign up for the DGCustomerFirst survey program by visiting a participating Dollar General store.

Step 2: Complete the entry form at any of the participating Dollar General stores to enter the survey program.

Step 3: Answer a series of multiple choice questions about your shopping experience at any of the Dollar General stores.

Step 4: After submitting your answers, you will be given your own username and password that you can use to view your results online. Step 5: You will receive an email from Dollar General that contains a link to your results and provides you with your username and password.

Step 6: You may view your results online at any time by logging into the DGCustomerFirst website.

Step 7: Click on “My Account” and enter the information requested including your username and password. Then, click on “View My Survey Results”. Survey results will appear within 3-5 minutes.

Dollar General Corporation carries over 10,000 brands of merchandise in over 6,900 stores through 42 states in the United States. The company is headquartered in Goodlettsville, Tennessee.

Dollar General is a public company traded on the New York Stock Exchange under the symbol DG and on the OTCQB under the symbol DGGRF. As of January 30, 2013, Dollar General had 14,953 employees.

Dollar General Corporation operates through two segments: 

Dollar Generals Stores and Services. The Dollar General’s Stores segment primarily operates chain discount stores in rural, suburban and urban markets across the United States and Canada with a focus on central Illinois, Indiana and Michigan through 60% ownership of grocery store chain Family Dollar Stores Inc (FDO) (NYSE:FDO). The offers a range of grocery products at low prices in each store including food, general merchandise products and consumer electronics.

What are the Survey Requirements for DGCustomerFirst?

1. You must be a consumer who has shopped at Dollar General in the past 12 months.

2. You must have visited any of the Dollar General store locations within the prior 12 months.

3. You may enter one time in order to take part in this survey.

4. You may send one email to DGCustomerFirst in order to be entered into this program.

5. Your survey answers will not be collected by anyone other than Dollar General Corporation or its suppliers and you may participate at any time during the year the survey is active.

6. Dollar General collects customer information anonymously for internal use only and provides customers with a means to submit an inquiry in confidence. Consumers are never asked for their name or contact information, or told that your survey answers would be shared with anyone outside of Dollar General Corporation or its suppliers.

What are the Survey Restrictions DGCustomerFirst?

1. You may not submit more than one entry.

2. You may only participate once during the entire year this survey is active. If you wish to participate in other years, you must request a new survey password each year.

3. You may not enter more than one email address at a time.

4. The use or attempted use of any automated system or program, such as “spiders,” “robots,” or “spider traps” is prohibited and your participation in this program constitutes your agreement to abide by these restrictions and regulations (See the DGCustomerFirst Terms & Conditions of Participation).

5. Send an email to DGCustomerFirst at [email protected] and you will receive an email with your survey password within 72 hours.

6. However, we reserve the right to remove you from the survey program if, in our sole discretion, we believe that (i) the content of your survey answers is libelous or defamatory; (ii) your conduct or content may be offensive to other customers or outside parties; or (iii) you have violated our terms and conditions.

7. The results of this questionnaire are for consumer use only. The results of this questionnaire are not to be used for any form of consumer solicitation or commercial purposes, including but not limited to sales leads.

How To Participate In DGCustomerFirst Com Survey?

Online Method (Receipt Necessary).

By Mail (Without Receipt).

Online Method (Receipt Necessary): 

Step 1: Go to the local store you wish to take part in and get a copy of the Receive $5 off for Survey Completion Receipt.

Step 3: Enter your survey password, unique code and name at www.dollargeneralcc.com or www.dollargeneralcc.ca and complete the survey.

Step 4: Enter your unique code, name and survey results at the website.

By Mail (Without Receipt):

Step 1: Go to the local store you wish to take part in and get a copy of the Survey Completion Form (Without Receipt).

Step 2: Fill out all required information in Survey Completion Form (Without Receipt) including name, address, email address and telephone number.

Step 3: Post your Survey Completion Form (Without Receipt) with clearly marked dollar general receipt into the postage-paid pouch or envelope provided by Dollar General Corporation within 30 days of purchase.

What are the general rules for DGCustomerFirst? 

1. You may only participate in the Dollar General Customer Survey once during the year this survey is active.

2. You may not enter more than one email address at a time or use any automated system or program, to submit multiple entries.

3. You may not delay in completing the survey or contact Dollar General Corporation for more time to complete your survey entry and be entered into this program. If you do so, you will be disqualified from this program without refund of non-completed surveys completed by you.

4. Dollar General Corporation reserves the right to remove you from the Survey Program if any of these rules are violated.

5. Dollar General Corporation and its suppliers reserve the right to remove any entry from this survey that includes inappropriate content or content deemed unsuitable for this program.

6. You may not use the information in your survey answers for commercial solicitation or for any purpose other than providing consumer information anonymously to Dollar General Corporation.

7. Surveys completed that do not include your unique code, name and receipt will be void and will not be counted into the sweepstakes drawing.

8. For assistance with entry into this program please contact DGCustomerFirst at [email protected]

DG Customer First Sweepstakes Period: 

The survey period concludes at the end of the day. Dollar General Corporation reserves the right to change or discontinue this program at any time, with or without notice. Dollar General has no obligation to fulfill this program and will in no way be held responsible for any event outside their control. Dollar General Corporation does not guarantee that a minimum number of entries will be received or that any specific number of survey participants will receive a reward.

By participating, you agree to these terms and conditions. No purchase necessary to enter the sweepstakes and can enter at any time during the survey period. One winner will be selected in each market segment. The market segments are: Gulf Coast, Rocky Mountain – Plains, Southeast and Southwest. Dollar General Corporation has the right to terminate this program if, in its sole discretion.

It determines that the operation of this program is impaired by any outside event or factor or if fraud, technical failures or any other factor beyond Dollar General Corporation’s reasonable control impairs the integrity of this program. Dollar General Corporation reserves the right to disqualify any respondent from participation in this program if he/she tampers with the entry process.

About Dollar General: 

Dollar General Corporation DGC, is a Fortune 500 company headquartered in Goodlettsville, Tenn., with annual revenues of $20 billion and operates more than 14,000 retail locations in 44 states. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel and housewares. Known for its high-quality private brands, Dollar General helps shoppers Take it to the dollar by providing a wide assortment of high-quality merchandise at low prices in convenient neighborhood locations.

Final Verdict: 

Dollar General has worked very hard to provide customers with a wide variety of quality products at fair prices in convenient stores. As seen by the survey results, this particular survey program did fairly well and would stand with any other similar survey program. The consistency of the variety and quality of products that Dollar General Corporation has provided their customers is one thing I can definitely applaud them for. The price tag on many new items is far less than you would find at a department store where they are charging inflated prices as opposed to what they actually cost in the first place. So that is definitely one good thing about Dollar General in my opinion.


Which Dollar General locations are included in the survey? 

Dollar General has more than 13,000 stores in the US. Hence, surveys are conducted at all of the company’s retail and distribution centers. Questions will be asked in over 400 different languages and worldwide.

How do Dollar General store managers know what the survey is about? 

Dollar General store managers are provided with a range of details on the DGCustomerFirst survey prior to each interview. All store managers have been trained on this topic and were provided with a sample email that they can use as part of their training and future communication to their employees regarding this program.

How do I complete the DGCustomerFirst Survey? 

Dollar General’s DGCustomerFirst survey is conducted through an online questionnaire which can be accessed through participating Dollar General stores, websites and social media. Once in the survey, a unique user ID and password will be provided by the store associate to access your results.

Can Dollar General publish my name on their site? 

You will not be able to see your name on the website or in any of the published reports unless you choose to follow up with a personal reply from Dollar General. Please remember to write down this information so that you can access your results at a later date.

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